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Corporate Strategies Case Study
Case Title:
Lenovo-IBM- Managing Transition
Publication Year : 2006
Authors: Philip Anil Kumar and Ms Jyotsna Jha, Mridu Verma
Industry: IT(Information Technology)
Region: US
Case Code: COS0053P
Teaching Note: Available
Structured Assignment: Not Available
OR
Abstract:
In December 2004, Lenovo, China’s leading personal computer manufacturer acquired IBM’s PC division for $1.75 billion. The deal created a $13 billion company with 8% share of the worldwide PC market. The take over involved the integration of IBM’s operations and employees by Lenovo. This case study discusses how Lenovo has managed the integration and the strategies it is adopting to compete in the global market.
Pedagogical Objectives:
- To understand the Chinese personal computer industry scenario
- To discuss the Lenovo-IBM merger and its implications on the global personal computer industry
- To discuss Lenovo’s strategy to make a comeback.
Keywords : Legend Computers; Think Vision; Think Pad; Corporate Strategies Case Study; Think Vantage; Think centre; Aptiva; Netvista; Lenovo 3000 series; Think centre E series; V series
